COM 100 MEDIA LITERACY

3, 3/0; HU23

Role of mass media in the lives of individuals and society; exploration of development structure and technology of media, as well as social, economic, ethical, and related issues; focuses on roles of both consumers and producers of media. Offered every semester and summer.

COM 189 TOPIC COURSE

3, 0/0

Current topics in communication. Offered occasionally.

COM 210 INTRODUCTION TO MEDIA WRITING

3, 2/2

Prerequisites: CWP 101 and CWP 102. Writing lab with practice in organizing and writing for print and digital media; introduction to news, feature and advocacy writing; application to journalism, public relations and advertising. Offered every semester and summer.

COM 212 INTRODUCTION TO DIGITAL STORYTELLING

3, 3/0

Introduction to digital storytelling in media production; hands-on practice in scriptwriting, production organization, camera techniques, storytelling approaches, aesthetics, and fundamentals of directing. Foundational concepts in film analysis and criticism will be introduced. Offered annually.

COM 215 INTRODUCTION TO VISUAL COMMUNICATION

3, 3/0

Prerequisites: COM 100 or SPC 103. Analysis of production and consumption of visual information; exploration of the role of images in the communication process; application to journalism, broadcasting, public relations, advertising and digital media. Offered every semester and summer.

COM 295 SPECIAL PROJECT

1-3, 0/0

Prerequisite: Instructor Permission. Scholarship or creative work conducted under the supervision of a faculty member. Offered occasionally.

COM 301 PRINCIPLES OF PUBLIC RELATIONS AND ADVERTISING

3, 2/2

Prerequisite: COM 100, SPC 205, COM 210 and COM 212 or COM 215. Principles of strategic integrated communication (public relations and advertising); based on model of formative research, strategy, tactics, evaluation, exploration of public relations and advertising via theoretical base, ethical principles, social responsibilities, functions, and professional aspects. Offered every spring.

COM 302 PRINCIPLES OF JOURNALISM

3, 2/2

Prerequisites: COM 100 or SPC 103,COM 210, SPC 205 and COM 212 or COM 215. Overview of journalism and its historical, ethical, and professional base; focus on news sources, with practice in information-gathering techniques. Offered every spring.

COM 303 WRITING FOR PRINT AND ONLINE JOURNALISM

3, 2/2

Prerequisite: COM 100 or SPC 103, SPC 205, COM 210, and COM 212 or COM 215. Practice in news writing for print and online publications; theory, form, and techniques in writing news; focuses on leads and various types of reporting scenarios; experience in writing under deadline pressure. Offered every fall.

COM 304 WRITING FOR BROADCAST (TV, RADIO, FILM)

3, 2/2

Prerequisites: Completion of CWP 102 or ENG 102 and COM 210 or ENG 190 or TFA 201 with a minimum grade of C. Practice in organizing and writing for radio, audio media, television, and other visual media; writing in various formats, including commercials, promotional announcements, documentaries, corporate video, and narrative scripts. Offered every semester and summer.

COM 308 PUBLIC RELATIONS WRITING

3, 3/0

Prerequisites: COM 100 or SPC 103, SPC 205, COM 210, and COM 212 or COM 215. Intensive practice in writing for all types of public relations situations; focus on writing for both news media and organizational media for purposes of both information and advocacy. Offered every semester.

COM 310 INTERNATIONAL COMMUNICATION

3, 3/0

Prerequisite: Upper-division status. Analysis of the role of international communication in today's global society through a comparative study of the world's press and broadcasting systems. Includes journalistic values of other countries, differing philosophies of broadcasting, and the process of international communication within the framework of North-South, social, economic, and political divisions of the late twentieth century. Offered fall only.

COM 312 BASIC MEDIA PRODUCTION

3, 2/2

Prerequisites: COM 215 or COM 212 or TFA 201. Exploration of basic concepts and processes of video and audio media production and editing, including hands-on experience in field production, audio recording and both video and audio post production; review of career options. Offered every semester.

COM 314 ADVERTISING COPYWRITING

3, 2/2

Prerequisite: COM 210, COM 301. Intensive practice in planning, writing and evaluating advertising messages; informative and persuasive writing for print, broadcast and online media; advertising creativity, ethics and persuasion theory. Offered annually.

COM 316 SOCIAL MEDIA IN THE COMMUNICATION PROFESSIONS

3, 3/0

Prerequisites: COM 210 with minimum grade of C and COM 215 with minimum grade of C. Overview of social media usage within and on behalf of organizations. Introduction to social media history, ethical, legal, and privacy principles, functions, metrics, and practical application of social media strategies and tactics in the communication professions. Offered every semester.

COM 317 MEDIA MANAGEMENT

3, 3/0

Prerequisite: COM 100, SPC 205, COM 210, and COM 212 or COM 215. Theory and practice in broadcast management for radio and television stations, cable networks, online digital media; focus on structure, budget, sales, regulations, and audience-building aspect of programming and management. Offered annually.

COM 322 COMMUNICATION GRAPHICS

3, 2/2

Prerequisites: COM 100, SPC 205, COM 210, and COM 212 or COM 215. Theory and practice of information design for organizational and mass media; application for print, digital, and other communication media. Offered every semester and summer.

COM 325 FEATURE WRITING

3, 3/0

Prerequisites: COM 100, SPC 205, COM 210, and COM 212 or COM 215. Theory and advanced practice in writing magazine articles, newspaper features, and similar stories for online publications; writing for specialized audiences; introduction to freelance procedures. Offered every spring.

COM 327 LITERARY JOURNALISM

3, 3/0

Prerequisites: COM 100 or SPC 103 and COM 210. Exploration of literary excellence in journalistic writing; classic journalistic authors and their stories; relationship of journalism and literature, as well as television and radio scripts and online, long-form narrative. Offered occasionally.

COM 328 INTERMEDIATE POST PRODUCTION

3, 2/2

Prerequisites: COM 312. Theory, aesthetics and practice of digital post production in video and audio; emphasis on workflow, structure and storytelling techniques for radio, audio, television and film; hands-on experience in digital post production in various genres utilizing digital editing and mixing softwares. Offered every semester.

COM 329 INTERMEDIATE VIDEO PRODUCTION

3, 2/2

Prerequisites: COM 312. Theory, aesthetics and practice of creating digital media productions; emphasis on preproduction and production practices in a variety of genres for audio, radio, television and film; hands on experience in both studio and field production settings; experience working in teams. Offered every semester.

COM 335 TALK RADIO/TALK TELEVISION

3, 3/0

Prerequisite: Upper-division status. Introduction to various aspects of talk radio and talk television; differences between news reporters and talk-show hosts; relationship with sales and audience analysis; attention to roles of producer, program director, and promotions. Offered fall only.

COM 336 WEB AND SOCIAL MEDIA PRODUCTION

3, 2/2

Prerequisites: COM 100, SPC 205, COM 210, and COM 212 or COM 215. Theory and practice of Web-based communication and social media; focus on strategy and design as well as writing for Web and social media. Offered every semester.

COM 338 DIGITAL AND BROADCAST REPORTING

3, 2/2

Prerequisite: COM 100, SPC 205, COM 210, COM 302, COM 312 and COM 212 or COM 215. News reporting for electronic media in non-studio locations; practice in reporting, writing, and news presentation under deadline pressure; techniques of using cameras and editing equipment. Offered every fall semester.

COM 339 INTRODUCTION TO MOTION GRAPHICS

3, 2/2

Prerequisites: Junior/Senior Standing. Introduction to digital motion graphic creation and history, including content development, design and motion techniques in title sequences, television graphics, rotoscoping and experimental effects. Conceptual and aesthetic approaches explored in both artistic and industry graphics. Hands-on work on creative graphics and animation projects. Offered occasionally.

COM 340 PHOTOJOURNALISM

3, 2/2

Prerequisite: Completion of COM 212 or COM 215. Basic techniques of news photography as practiced by newspapers and magazines, with laboratory and field assignment experience. Note: 35mm camera with meter and full manual controls required. Offered occasionally.

COM 341 FUNDRAISING

3, 3/0

Theory and practice of fundraising and organizational philanthropy; focus on planning, organization, management, marketing, and practical approaches that nonprofit organizations use to raise money from private sources. Offered fall only.

COM 342 AUDIO AND MUSIC IN MEDIA

3, 3/0

Prerequisites: COM 312. Study of the role of audio and music in various media formats; hands on approach to music and sound effect selection, production, manipulation and integration in media. Offered occasionally.

COM 347 DIGITAL AND BROADCAST PRODUCING

3, 2/2

Prerequisites: COM 302 and COM 338. News writing and producing for electronic media in studio setting; theory, form, and techniques of writing and presenting news for radio and television; practice in reporting, writing, and presentation under deadline pressure. Offered spring semester.

COM 389 TOPICS COURSE

1-9, 0/0

Offered occasionally.

COM 390 SPECIAL TOPICS: JOURNALISTIC WRITING

3, 3/0

Prerequisites: COM 100, SPC205, COM 210, and COM 212 or COM 215. Specialized reporting; includes extensive study, research, analysis, and journalistic writing on a special topic, such as sports, business, health, technical, or environmental reporting. Offered every spring semester.

COM 391 SPECIAL TOPICS IN PUBLIC RELATIONS

3, 0/0

Current advanced topics in the field of public relations. Offered occasionally.

COM 392 PUBLIC RELATIONS IN SPORTS

3, 3/0

Prerequisites: CWP 101, CWP 102, COM 210, or admission to sports management minor. Sports public relations and its role in intercollegiate and professional athletics; process and practice of sports information and media relations; topics include writing formats, publications, crisis management, game management, current events, law, and ethics. Offered every fall semester.

COM 400 COMMUNICATION LAW

3, 3/0

Prerequisites: COM 100, SPC 205, COM 210, and COM 212 or COM 215. Study of freedom of speech and the press in the United States, particularly the rights and responsibilities of the media and constraints placed on them under law: libel, privacy, journalistic privilege, free press/fair trial, obscenity, advertising law. Offered every semester.

COM 401 APPLIED COMMUNICATION RESEARCH

3, 3/0

Prerequisites: COM 301. Applied research techniques in communication fields; students do original research using content analysis, focus groups, and/or surveys. Offered every semester.

COM 405 ONLINE NEWSROOM

3, 2/1

Prerequisites: COM 303, COM 338. Supervised reporting and editing experience through laboratory practice resulting in online publication; theory and practice in news gathering, writing, editing, capturing visual and audio elements of news stories, working under deadline pressure; emphasis on news judgment, research, accuracy, data gathering, interviewing, editing, diversity, legal issues and journalistic ethics. Offered every fall.

COM 408 PUBLIC RELATIONS CASE STUDIES

3, 3/0

Prerequisite: COM 301. Exploration of various genres of public relations; application of strategic principles, techniques, and programs to real-life organizational problems and opportunities. Offered fall only.

COM 410 MASS COMMUNICATION HISTORY

3, 3/0

Prerequisite: Upper-division status. Historical survey of the technology and social evolution of journalism and the broadcasting industries, including an analysis of their roles in American society. Offered occasionally.

COM 418 CAMPAIGNS IN PUBLIC RELATIONS AND ADVERTISING

3, 2/2

Prerequisites: COM 308, COM 401. Capstone professional experience in strategic integrated communication based on public relations and advertising; experience in developing campaigns for an actual client, with focus on formative research, strategy, tactics, evaluation, as well as client presentation. Offered every fall.

COM 424 SPECIAL TOPICS IN MEDIA CRITICISM

3, 3/0

Critical analysis of mass media, including print, broadcast and digital; focus on the role of media in a particular context (such as electoral politics or war). Offered occasionally.

Equivalent Course: SPC 424

COM 428 ADVANCED AUDIO PRODUCTION

3, 2/2

Prerequisite: COM 328. Capstone experience in producing audio; emphasis on multi-track recording, mixing, music and voice editing. Offered annually.

COM 429 ADVANCED MULTI-CAMERA STUDIO PRODUCTION

3, 2/2

Prerequisite: COM 329. Capstone experience in studio television production using news and/or other genres requiring advanced skills; requires hands-on practice in studio-based productions. Offered occasionally.

COM 431 ADVANCED FIELD PRODUCTION

3, 2/2

Prerequisite: COM 329. Capstone experience in producing and directing field video productions for on-campus/off-campus viewing; students specialize in field productions in non-studio locations; use of portable cameras, lighting and sound equipment; production in remote studio settings. Offered annually.

COM 432 ADVANCED POST-PRODUCTION

3, 2/2

Prerequisite: COM 328. Capstone experience in video post-production; emphasis on post-production editing and editor's role in visual storytelling; hands-on approach to developing both artistic insight and practical skills in editing. Offered every annually.

COM 433 ADVANCED TV DOCUMENTARY PRODUCTION

3, 2/2

Prerequisite: COM 312. Capstone experience in producing and directing television documentaries, with hands-on experience in planning, writing, shooting and editing; focus on analysis and evaluation of documentary productions. Offered annually.

COM 434 ADVANCED VIDEO PRODUCTION PRACTICUM

3, 2/2

Prerequisite: COM 329. Capstone experience in producing video programming for client- and college-generated on-campus/off-campus uses. Students staff a full production team for public affairs, community service, promotions, entertainment, and other types of programming. Offered occasionally.

COM 435 VISUAL EFFECTS

3, 2/2

Prerequisites: COM 329. Study and creation of computer generated visual effects (VFX), such as green screen, color correction, digital compositing, motion capture and motion tracking. Conceptual and aesthetic approaches to VFX will be explored in artistic and industry examples. Students will plan, produce and direct videos integrating visual effects working in industry-emulating teams. Offered occasionally.

COM 447 COMMUNICATION DATA ANALYTICS

3, 3/0

Prerequisite: Junior or Senior Standing. A communication research, software application, legal and ethical exploration of the use of social media data and open digital data in journalism, media management, marketing, public relations and advertising. Offered spring semester only.

COM 450 COMMUNICATION AND SOCIETY

3, 3/0; IN23, RE23

Prerequisites: COM 100/SPC 103, SPC 205, COM 210, and COM 212 or COM 215, completion of 21 upper-division COM/SPC credits. Role of communication in society; exploration of contemporary issues in mass media and related disciplines; focus on ethical responsibilities of communication professionals. Offered every semester.

COM 488 INTERNSHIP

1-15, 1/0

Prerequisites: Permission of instructor upon recommendation of advisor. COM 301 and COM 308 for internships in Public Relations & Advertising. COM 304 and COM 312 for internships in media production major. COM 302 and COM 303 and either COM 337 or COM 338 for internship in journalism major. Supervised field experiences in a professional setting for students who have completed extensive academic preparation in the discipline. Fifty hours of fieldwork per credit. Offered every semester.

COM 495 SPECIAL PROJECT

1-3, 3/0

Prerequisites: Permission of instructor. Offered occasionally.

COM 499 INDEPENDENT STUDY

3-12, 3/0

Prerequisites: Permission of instructor. Offered occasionally.

COM 519 COMMUNICATION FOR LEADERS AND MANAGERS

3, 3/0

Theories of effective communication; face-to-face communication; group problem solving; public speaking; power and leadership in organizational settings; persuasive messages and campaigns that public relations practitioners design for a variety of publics. Designed for graduate students interested in improving their workplace communication skills.

Equivalent Course: BUS 519

COM 547 DATA ANALYTICS FOR STRATEGIC COMMUNICATION

3, 3/0

A communication research and software application based investigation of data analytics in strategic communication, including its role in marketing, the media, public relations and advertising, and audience targeting, and its legal and ethical implications. Offered every fall.

COM 587 SPECIAL TOPICS

3, 3/0

Prerequisite: Instructor permission. Special topics in advanced graduate study, to be determined by the instructor. Offered occasionally.

COM 590 INDEPENDENT STUDY

3, 3/0

COM 610 PUBLIC RELATIONS PRINCIPLES AND PRACTICES

3, 3/0

Prerequisites: Admission into the master’s degree in public relations program, the Public Relations Management track of the Multidisciplinary Studies master’s program, or graduate status. Corequisite: COM 621. Organizational principles and strategic communication planning practices underscoring effective management of public relations; history and definitions of public relations; the role of ethics, corporate social responsibility, and legal issues in public relations. Offered every fall.

COM 612 CRISIS COMMUNICATION

3, 3/0

Prerequisite: COM 610 or instructor permission. Overview of types and stages of crises, crisis communication theories, and role of management in a crisis; impact of online world on crisis management; reputation management; crisis prevention, preparation, recognition and response; post-crisis considerations; analysis of crisis communication case studies; creation of crisis communication plans. Offered every other summer.

COM 616 SOCIAL MEDIA STRATEGIES

3, 3/0

Prerequisites: Graduate student status or instructor permission. Uses of social media in the public relations field. Includes definitions; ethical and legal principles; research, strategic planning, writing, and measurement; social media campaigns; applications of social media. Offered every other summer.

COM 621 THEORIES OF PUBLIC RELATIONS

3, 3/0

Prerequisites: Admission into the master’s degree in public relations program, the Public Relations Management track of the Multidisciplinary Studies master’s program, or graduate status. Corequisite: COM 610. Theoretical body of knowledge in public relations and its application to public relations practice; evolution of public relations; diversity, professional standards, and ethics in public relations. Offered every fall.

COM 631 ADVANCED PUBLIC RELATIONS WRITING

3, 3/0

Prerequisites: COM 610, COM 621. Advanced practice in writing for various public relations settings for students with prior public relations writing experience or undergraduate public relations writing coursework; focus on writing for news media and organizational media, including social media, with emphasis on mastery of grammar and punctuation rules. Offered every spring.

COM 635 INTERNSHIP IN PUBLIC RELATIONS

3, 0/0

Prerequisites: COM 610, COM 621 and COM 631. Supervised field experience in a professional setting for students who have completed extensive academic preparation in the discipline. Offered every semester.

COM 641 RESEARCH METHODS IN PUBLIC RELATIONS

3, 3/0

Prerequisites: COM 610 and COM 621. Overview of applied research methodologies for public relations campaigns including both qualitative and quantitative approaches. Attention to computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis. Offered every spring.

COM 650 PUBLIC RELATIONS MANAGEMENT

3, 3/0

Prerequisites: COM 631 and COM 641. Management of public relations in various specialized situations, using a case study approach, culminating in the creation of a team communication campaign plan for an actual public relations client. Offered every fall.

COM 660 GLOBAL PUBLIC RELATIONS

3, 3/0

Prerequisites: COM 610; graduate status. Dimensions of public relations practice in international settings; overview of factors that influence communication across cultures and borders and an examination of the effect that those factors have on public relations practice in specific regions of the world. Offered occasionally.

COM 687 TOPICS COURSE

3, 3/0

Special topics, graduate level.

COM 690 MASTER'S PROJECT

3, 0/0

Prerequisites: COM 610 and COM 650; prerequisite or corequisite: COM 641. Practical application of knowledge acquired in COM 610, COM 641, and COM 650 through the development of a strategic public relations campaign or project.

COM 695 MASTER'S THESIS

3, 0/0

COM 721 THESIS/PROJECT CONTINUATION

0, 0/0

COM 722 THESIS/PROJECT EXTENDED

0, 0/0