COM 519 COMMUNICATION FOR LEADERS AND MANAGERS
Theories of effective communication; face-to-face communication; group problem solving; public speaking; power and leadership in organizational settings; persuasive messages and campaigns that public relations practitioners design for a variety of publics. Designed for graduate students interested in improving their workplace communication skills.
Equivalent Course: BUS 519
COM 590 INDEPENDENT STUDY
COM 610 PUBLIC RELATIONS PRINCIPLES AND PRACTICES
Prerequisites: Admission into the master’s degree in public relations program, the Public Relations Management track of the Multidisciplinary Studies master’s program, or graduate status. Corequisite: COM 621. Organizational principles and strategic communication planning practices underscoring effective management of public relations; history and definitions of public relations; the role of ethics, corporate social responsibility, and legal issues in public relations. Offered occasionally.
COM 621 THEORIES OF PUBLIC RELATIONS
Prerequisites: Admission into the master’s degree in public relations program, the Public Relations Management track of the Multidisciplinary Studies master’s program, or graduate status. Corequisite: COM 610. Theoretical body of knowledge in public relations and its application to public relations practice; evolution of public relations; diversity, professional standards, and ethics in public relations. Offered occasionally.
COM 631 ADVANCED PUBLIC RELATIONS WRITING
Prerequisites: COM 610, COM 621. Advanced practice in writing for various public relations settings for students with prior public relations writing experience or undergraduate public relations writing coursework; focus on writing for news media and organizational media, including social media, with emphasis on mastery of grammar and punctuation rules.
COM 635 INTERNSHIP IN PUBLIC RELATIONS
Prerequisites: COM 610, COM 621 and COM 631. Supervised field experience in a professional setting for students who have completed extensive academic preparation in the discipline. Offered every semester.
COM 641 RESEARCH METHODS IN PUBLIC RELATIONS
Prerequisites: COM 610 and COM 621. Overview of applied research methodologies for public relations campaigns including both qualitative and quantitative approaches. Attention to computer literature searches, research design, questionnaire construction, sampling, measurement techniques, and data analysis.
COM 650 PUBLIC RELATIONS MANAGEMENT
Prerequisites: COM 631 and COM 641. Management of public relations in various specialized situations, using a case study approach, culminating in the creation of a team communication campaign plan for an actual public relations client.
COM 660 GLOBAL PUBLIC RELATIONS
Prerequisites: COM 610; graduate status. Dimensions of public relations practice in international settings; overview of factors that influence communication across cultures and borders and an examination of the effect that those factors have on public relations practice in specific regions of the world. Offered annually.
COM 690 MASTER'S PROJECT
Prerequisites: COM 610 and COM 650; prerequisite or corequisite: COM 641. Practical application of knowledge acquired in COM 610, COM 641, and COM 650 through the development of a strategic public relations campaign or project.
COM 695 MASTER'S THESIS
COM 721 THESIS/PROJECT CONTINUATION
COM 722 THESIS/PROJECT EXTENDED